Balrog is the heavy-hitting boxer from Capcom's Street Fighter series, and this line comes from Street Fighter V, where his money-driven personality is a running part of his character. The short quote fits his image as a fighter who cares more about the payday than the glory, which is why it translates so well outside the game. On soundboards and in gaming edits, creators reuse it as a quick reaction to payments, prizes, and rewards, keeping it popular long after the game's launch because the joke about wanting decent cash never really gets old.