Pop Smoke, born Bashar Jackson in Brooklyn, helped bring Brooklyn drill to a global audience in 2019 with tracks like Welcome to the Party and Dior. His deep voice and stark production became instantly recognisable, and short excerpts of his songs kept circulating on social video long after his death in 2020. Shake It clips are shared as a soundboard staple because the hook is brief, rhythmic and easy to recognise in the first second, making it useful for edits that rely on attitude rather than explanation.