This kind of bruh sound became widespread through meme edits, reaction compilations and short-form shitposts shared across video platforms in the late 2010s and early 2020s. Even when uploads use different file names or slightly different recordings, the appeal stays the same: it is a fast shorthand for disappointment, cringe and anticlimax. Creators keep using it because the delivery is instantly readable, the timing is easy to edit around, and it fits everything from gaming clips to surreal low-effort meme videos.