Sigma Boy was released in October 2024 by Russian singers Betsy and Maria Yankovskaya and quickly spread on TikTok, where its repetitive hook and sigma male meme association made it easy to reuse. The song gained international attention in late 2024, charting on viral playlists despite debate about its lyrics. Short remixes followed, including mega bass versions that exaggerate the low end for edits and soundboard use. That boosted format helped the hook survive beyond the original trend, becoming a shorthand sound for exaggerated confidence online.