The clip circulates online under the name of German rapper Manuellsen and is searched most often in its fuller form, einfach sitzen Bruder. In German, the phrase simply means just sit down, brother, which explains why it travels so well as a reaction sound even for viewers who do not speak the language. Short spoken phrases like this spread through meme pages, gaming clips and chat audios because the wording is easy to quote, the meaning is clear from the tone, and it can be dropped into many different tense or silly situations without any setup.