Hank Hill is the central character of King of the Hill, the long-running American animated sitcom about a Texas family and their neighbours. Voiced by series co-creator Mike Judge, Hank is famous for his earnest, old-fashioned manner and his love of propane, football and traditional American pastimes, which makes his take on soccer feel especially in character. Short spoken moments like this one circulate widely on soundboards and in meme edits because the character is so instantly recognisable, even without any visual context, and his voice alone can set up a joke about sport, fandom or stubborn Texas pride.