Gerónimo Benavides, known as Momo, is an Argentine streamer and creator who built a large Spanish speaking audience through live streams, music and football culture. The phrase sos re botón spread through clips shared from his broadcasts on platforms like Kick, where viewers cut his loudest reactions into short audios for chats and edits. Botón has long been used in Rioplatense slang for a snitch or informant, which is why the clip travels so well outside its original stream as a quick, funny accusation between friends.