Spider-Man Noir debuted in the animated film Spider-Man: Into the Spider-Verse in 2018, voiced by Nicolas Cage as a 1930s hard-boiled detective from a black-and-white universe. His fascination with a Rubik's Cube became one of the film's running jokes, because the colored puzzle means nothing in his monochrome world. Clips of the moment later spread online as a reaction meme for confusion, with fans quoting his serious delivery whenever something simple looks completely incomprehensible.