Red Letter Media is a Milwaukee based film company and YouTube channel best known for the Mr Plinkett reviews and series like Half in the Bag and Best of the Worst. Their dry, low key style made even a standard subscribe prompt recognizable to regular viewers. Fans clipped the short spoken line and shared it on soundboards as an in-joke, where it spread beyond reviews into general meme edits. It remains used because the channel has a loyal cult following and the flat delivery instantly signals that specific brand of deadpan film criticism humor.