The cogumelo is the Portuguese name for the mushroom power-up from Nintendo's Super Mario games, where collecting one makes Mario grow larger and take an extra hit. Its bright chime became one of the most recognisable sounds in gaming as the series spread from consoles to gameplay videos, memes and soundboards around the world. The term cogumelo is especially common among Brazilian and Portuguese-speaking players, which helps explain why the clip is searched under that name. Today it survives as shorthand for growth, luck and a sudden upgrade.