The phrase is everyday Brazilian Portuguese slang, where 'duro' means broke and 'com fome' means hungry, and as a soundboard clip it spread as a shorthand for having neither money nor food. It is closely related to the 'ta duro dorme' joke that treats sleep as the free solution to both problems. Online it circulates in meme edits, WhatsApp audios and short reaction videos, especially around end of month struggles, student life and rising food costs, because the short line is instantly understood without any setup or context.