The Binding of Isaac is a roguelike video game first released in 2011, created by Edmund McMillen and Florian Himsl, with an expanded remake, Rebirth, following in 2014. Mom is presented as the game's central antagonist, a threatening parental figure whose voice is heard calling to Isaac throughout his escape into the basement. Clips of her call have been shared separately from gameplay on soundboards and in edits, where the recognisable line is reused for tension, dark comedy and reaction moments in gaming communities.