The phrase became a running gag on the American version of The Office, which ran from 2005 to 2013, where regional manager Michael Scott, played by Steve Carell, repeated it whenever a coworker's remark could be twisted. Although the expression existed earlier as a playground joke, the show turned it into a widely recognised catchphrase in the United States. Clips and quotes spread through early YouTube, GIFs and reaction videos, and it remains a shorthand online for calling out an unintended double meaning.