The clip is associated with the 2009 comedy I Love You, Man, and is catalogued on soundboards alongside the film title and the word fart. As a short, quotable reaction line, it travelled beyond the movie into meme edits, prank videos and livestream soundboards, where its bluntness makes it easy to drop into almost any awkward moment. It has stayed in use because the joke needs no setup, the delivery is instantly recognisable as disgusted amusement, and the two-second length fits the fast pace of short-form comedy.