Thick of It was released in 2024 by British YouTuber and rapper KSI, featuring Trippie Redd. The song drew widespread mockery online for its earnest lyrics and generic sound, quickly becoming a target for parodies, remixes and ironic edits on TikTok and YouTube. Short clips of the chorus spread as a shorthand for something trying too hard to be epic. Its reputation as an internet punchline kept the hook in circulation long after the initial backlash, with creators reusing it whenever a moment feels forced, boastful or unintentionally funny.
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The chorus from KSI's Thick of It as a meme sound, used in ironic edits and reaction videos to joke about dramatic, awkward or overhyped moments.
This clip plays the hook from Thick of It by KSI featuring Trippie Redd, with the sung line about being in the thick of it over a polished pop rap beat. The delivery is earnest and dramatic, which is exactly why it lands as comedy when placed over mundane or failing moments. Viewers instantly recognise the melody and brace for secondhand embarrassment, turning a serious chorus into a punchline. The contrast between the confident vocals and a silly visual makes the moment feel bigger, more awkward, and funnier than it would be silent.