The clip spread through TikTok as a reusable sound for emotional edits, where creators attach the pleading audio to departures, breakups and fictional character losses. Its popularity comes from how universal the phrase is, so it fits anime scenes, K-drama moments, pet videos and personal photo slideshows without needing explanation. Short excerpts kept being reposted and remixed into new edits, helping it move from one trend to everyday meme use. It remains popular because the delivery feels sincere, making even ironic or exaggerated farewells feel briefly genuine and relatable to viewers scrolling quickly.