The melody is best known from the 1997 film Titanic, where Celine Dion's My Heart Will Go On became inseparable from the story's romance and tragedy. Because the tune is so instantly recognisable, amateur musicians have long recreated it on instruments including the flute, and short clips of those performances circulate widely on video and soundboard sites. The flute version strips the song down to its core line, which makes it easy to reuse as shorthand for love, loss or over-the-top drama in memes, edits and reaction videos.