Touhou Project is a long-running Japanese bullet-hell game series created by ZUN, where players dodge dense patterns of bullets and collect items for points, power and extra lives. Short item and pickup sounds from the games have circulated for years among fans, who rip, share and reuse them in edits, streams and soundboards. This life-get chime survives because it is instantly readable even at a tenth of a second, and it carries the feeling of a classic arcade reward without needing any dialogue or explanation.