Tokoyami Towa, known to fans as Towa-sama, is a virtual YouTuber from Hololive whose playful shuba shuba chant has become one of her most recognisable vocal trademarks. The phrase is repeated in streams and fan-made clips, where its catchy rhythm makes it easy to remix, quote and reuse out of context. As Hololive clips spread across TikTok, YouTube and soundboard sites, the short sound found a second life as a reaction for cute, chaotic or teasing moments, keeping it popular with both longtime fans and viewers discovering Towa for the first time.