Towelie first appeared in the South Park episode titled Towelie in 2001, created by Trey Parker and Matt Stone as a parody of an over-merchandised sidekick who is constantly high. His catchphrase about bringing a towel and his vacant stoner logic made him a recurring fan favourite. Short voice clips of the character circulate widely on soundboards and in meme edits, where his dazed delivery is shorthand for being baked. This entry is also tagged for the Nouns Challenge trend, where creators pair recognisable audio with fast visual gags.