Lüks Artvin is the name of a Turkish coach operator serving Artvin in northeastern Turkey, and the phrase became a meme through bass boosted edits shared on Turkish social media. The existing upload describes it as a full bass version, which explains the clipped, rumbling sound that defines the clip. Instead of a clean announcement or song, users share the overloaded audio itself as the humour. It stays popular in short edits where a normal vehicle, trip or entrance needs to sound far bigger, louder and more dramatic than it really is.