Bonnie is one of the original animatronics in Five Nights at Freddy's, the indie horror game where players survive nights against malfunctioning mascots, and his sudden jumpscare became one of the series' most recognisable scares. As clips from the game spread through Let's Plays, memes and soundboards, fans began remixing the scream, including pitched and tuned versions that keep the scare while making it usable as a short musical sting. That familiarity is why it still works today, because many viewers recognise the character instantly, even without seeing the game.