Online, this phrase circulates as a short Turkish reaction sound rather than a clip tied to a widely documented film, show or public event. Its appeal comes from the vivid, colloquial wording and the speaker's startled delivery, which travel well in short-form video even for viewers who do not speak Turkish. Creators tend to reuse it as a shorthand for disbelief, pairing it with fails, reveals and unexpected moments. Because the line is brief, distinctive and easy to drop into an edit, it has remained a handy reaction sound for meme makers.