The title translates from Russian as Yulia's screech from Roma, which is all that is known about its recording. No show, film or public creator is documented for the clip, and it circulates purely as a user shared soundboard sound. Its appeal comes from the unfiltered, everyday quality of the scream, which Russian speaking users and meme editors reuse as shorthand for sudden fright. Short reaction screams like this stay popular because they can be dropped into almost any video without needing context or translation.