The clip comes from Secret Story, known in Portugal as Casa dos Segredos, the Portuguese version of the reality format that launched in 2010 on TVI. The unseen narrator, simply called A Voz, speaks to housemates through speakers and became one of the show's most iconic elements. Short recordings of the voice announcements spread online as reaction sounds and phone tones, used far beyond the show by Portuguese-speaking creators for mock-serious announcements.