The phrase comes from Sprite's Cranberry holiday advertising campaign, which paired the seasonal drink with a short, memorable jingle that was easy to quote and remix. Clips from the ad began circulating as memes and soundboard sounds, especially around the holiday season, when creators reused the hook to joke about festive drinks, gifts, and overconfident entrances. Its brevity and singable rhythm helped it survive beyond the original campaign, making it a quick seasonal punchline rather than a dated advertisement.