Wario, Nintendo's greedy rival to Mario, has appeared in Mario platformers and spin-offs since the early 1990s, and his exaggerated defeat sounds have become a familiar part of that series. Clips of his death cry spread through gameplay videos, memes and soundboards, where creators reuse it as shorthand for losing a life. It remains popular because it is instantly tied to a well-known character, it is short enough to drop into any edit, and its cartoon fall makes failure feel funny rather than frustrating.