Wario is Nintendo's greedy, moustachioed rival to Mario, first introduced in Super Mario Land 2 in 1992 and later starring in his own WarioWare and Wario Land games. His exaggerated voice lines became popular reaction sounds among gamers long before short-form video, because his comical greed and bad luck made him easy to quote. Online, the oh no moment is now reused as a punchline for fails, losses and unlucky twists, keeping the character familiar to new audiences who may never have played the original games.