Watch Dogs, released by Ubisoft in 2014, is an open-world game set in Chicago where hacker Aiden Pearce uses a smartphone to hack city infrastructure and scan passersby. The profiler lets players see a citizen's name, income and personal details at a glance, and its distinctive electronic cue became shorthand for that scanning moment. As gameplay clips and parody edits circulated online, creators began lifting the short sound to fake their own profiler reveals, and it remains popular because it instantly reads as hacking, surveillance and hidden information in just two seconds.