Place it just before the reveal, then follow it with an evil laugh for a comic villain turn, or a mysterious button sting to keep the hidden-plot joke going. For a classic meme ending, close with the Directed by Robert B. Weide cue after the punchline lands.
Über diesen Sound
This eight-second music clip carries the name We Are Illuminati and builds its mood around that secret-society theme. It feels mysterious and dramatic, like a reveal is about to happen, with a playful edge that keeps it light enough for a meme.