The phrase became a meme after Andrew Tate used what color is your Bugatti as a comeback to online critics in 2022, implying they were too poor to question his success. Edits often pair that taunt with Ace Hood's 2013 track Bugatti, where Future sings I woke up in a new Bugatti. The combination spread across TikTok, YouTube Shorts and soundboards as a shorthand for wealth and confidence. It remains popular for ironic flexes, where the car is ordinary, the purchase is small, or the win is deliberately overstated.