The sound spread through TikTok and short form edits during the Quandale Dingle wave, when distorted voice lines and goofy ahh sounds were remixed over random gameplay, sports clips and reaction videos. Instead of a clean movie quote, it became popular as a reusable reaction, with creators stretching the delivery to match increasingly absurd visuals. Its link to that meme era keeps it recognisable, and the simple phrase makes it easy to drop into any confused moment without needing context from the original video.