The line comes from SpongeBob Plug 'n' Plays (With Shrek), a YouTube poop style video by the editor AquaticNeptune, where the question is thrown out with complete deadpan seriousness amid the chaos. Like many throwaway YTP one-liners, it was clipped and uploaded to meme soundboards, where its total lack of context became the appeal. It now sits alongside other absurd reaction clips as a go-to non-sequitur for editors who want to derail a scene, and its popularity rests entirely on how confidently pointless the question sounds.