Microsoft released Windows 11 in 2021 with a redesigned set of system sounds intended to feel calmer and less intrusive than earlier versions of Windows. The USB connect chime became one of its most recognisable cues, heard millions of times a day as people plug in mice, keyboards, phones and drives. Outside the operating system, the short clip spread through tech channels, tutorials and meme edits, where it is now used as shorthand for anything being connected, recognised or switched on.