The line comes from Warhammer 40,000: Dawn of War, the real-time strategy game released in 2004 and set in the grim Warhammer 40,000 universe. Players heard it during battle as a taunt from the forces of Chaos, and the phrase stuck because it captures the setting's bleak, theatrical tone in just three words. As clips from the game spread on YouTube and soundboards, creators began reusing it outside its original context as a shorthand for overwhelming defeat. It remains popular because the delivery is recognisable, easy to place over gameplay, and works well played straight or as a joke.