Flavor Town is the signature phrase associated with chef and television host Guy Fieri, popularized through his Food Network show Diners, Drive-Ins and Dives. Originally a playful way to praise bold, flavorful cooking, the expression grew into internet shorthand for anything indulgent, chaotic or deliciously over the top. As clips, memes and reaction videos spread online, asking what Flavor Town actually is became a joke in itself, a knowing wink at fans who recognise the reference and newcomers who do not.