The phrase grew out of Twitch chat culture around the Jebaited emote, which viewers spam when a streamer or another viewer falls for a joke, a fake play, or a misleading setup. As clips of those moments were shared beyond Twitch, the spoken version became a handy audio punchline for short videos, gaming edits, and reaction posts. It stuck because it is short, instantly recognisable to anyone who has spent time in livestream chat, and it turns a small trick into a shared joke rather than a serious put-down.