The greeting became synonymous with America Online during the 1990s, when the service announced incoming email with the voice of Elwood Edwards, a former television announcer who recorded the line for AOL. As home internet use grew, the phrase entered everyday language as shorthand for receiving email. It gained a second life through the 1998 romantic comedy You've Got Mail, and later through internet memes and reaction videos that reuse the sound to mark an unexpected message, keeping a piece of early web culture instantly recognisable to new audiences.