The line comes from Red Dead Redemption 2, released by Rockstar Games in 2018, where Arthur Morgan and other gang members repeatedly hear leader Dutch van der Linde insist he has a plan. As the story progresses and those plans fail, players began quoting the phrase back ironically. Clips and edits spread through gaming communities on YouTube and social media, turning Dutch's mantra into shorthand for denial and overconfidence. It remains popular because the performance captures a character everyone recognises from real life, the confident talker whose next idea is always supposedly the one that will fix everything.