Doki Doki Literature Club is a 2017 visual novel by Team Salvato that starts as a cheerful dating game before turning into psychological horror, and Yuri is one of its main characters. Her disturbing scene became one of the most talked about moments from the game, widely clipped and discussed online as players reacted to the sudden tonal shift. Short audio from that moment now circulates on soundboards and in edits as shorthand for an unsettling reveal. It endures because fans still recognise the reference instantly, even years after the game first spread through streaming and online communities.