The sound comes from Brazilian television personality Ratinho, host of Programa do Ratinho, a long running variety show known for loud audience reactions and chaotic segments. Clips of his exaggerated shouts circulate widely on Brazilian social media and messaging apps, where short extracted audios become reusable reactions. This abobina shout spread in that format, detached from its original broadcast context and reused as a standalone meme. Its appeal stays in the escalating vowel and unmistakable delivery, which Brazilian audiences recognise instantly and other viewers understand purely from the energy of the performance.