Among Us was released by InnerSloth in 2018 and became a global social deduction hit in 2020. The Shapeshifter was added later as an impostor role in a major update, letting one player morph into any other crewmate for a limited time. That ability created a new kind of clip online, built around mistaken identity during emergency meetings. The short transformation cue travelled from gameplay recordings into TikTok and YouTube edits, where creators now use it for any disguise, swap or double-cross, even outside the game itself.