Among Us is a social deduction game by InnerSloth, first released in 2018 and widely popularised in 2020 when streamers and YouTubers turned its crewmate versus impostor matches into viral content. In each round, impostors secretly eliminate crewmates, and the abrupt kill audio became instantly recognisable to players and viewers alike. As short gaming clips spread across TikTok and YouTube, the sound moved beyond gameplay and became shorthand for betrayal, backstabbing and sudden elimination in edits, memes and reaction videos, which keeps it in regular use years after the game's peak.