The name belongs to Arno Dübel, a man who became a familiar face on German television through reports about his life in northern Germany, and Elmshorn is a town in Schleswig-Holstein near Hamburg. The clip itself circulates mainly on German soundboards and in meme edits, where the single place name is enough to signal the reference without any context. Because Dübel's dry, recognisable delivery is so distinctive, the sound has stayed in use as a local in-joke and a quick reaction for videos about the town, northern Germany or the man himself.