Peaky Blinders premiered on the BBC in 2013, created by Steven Knight and set among Birmingham gangs after the First World War. Tom Hardy joined in series two in 2014 as Alfie Solomons, the Camden based Jewish gang leader whose unpredictable speeches quickly became fan favourites. His shalom greetings, delivered as both welcome and warning, were clipped from episodes and shared across meme pages and soundboards. The contrast between the peaceful meaning of the word and Alfie's menacing reputation keeps the clip in use for edits and reactions.