Austin Powers began as a comedy film series created by Mike Myers, with International Man of Mystery arriving in 1997 as a parody of swinging sixties spy films. The character's groovy style, catchphrases and retro soundtrack became widely recognisable, and the franchise continued with The Spy Who Shagged Me in 1999 and Goldmember in 2002. Online, short musical cues from the films are reused as shorthand for a confident, old-school spy entrance, which is why this brief logo sound still works in memes and edits decades later.