The clip comes from Bo Burnham, the American comedian and musician known for blending piano and guitar with observational musical comedy. His short songs were widely shared online in the early social video era and later through his acclaimed specials, which helped brief hooks like this Chipotle bit travel far beyond their original context. Fans clipped the catchiest lines for soundboards and edits, where the recognizable voice and food joke made it instantly reusable. It remains popular because it is short, musical, and understood even by viewers who have never seen the full performance.