Boris Johnson championed the return of the dark blue British passport after Brexit, presenting it as a symbol of restored national identity. British passports had been burgundy since 1988 under European design guidelines, and the blue version began being issued in 2020. Johnson returned to the theme repeatedly in speeches and interviews, which helped turn short excerpts into shareable political memes. The clip continues to circulate in edits about Brexit and British politics, where his emphatic delivery is used for comic timing rather than policy debate.