Charlie The Steak spread as a short form meme clip centred on the animated steak character and his strange squealed catchphrase. The sound circulated in edits where creators loop the squeal over faces, pets and fail moments, building it into the wider wave of goofy ahh sounds used for deliberately dumb comedy. Its appeal is not a joke with a punchline but a recognisable noise that signals something has gone wrong in the silliest way, which is why it keeps resurfacing in reaction videos and soundboards.