Cinnamoroll was created by Sanrio and introduced in 2001 as a white puppy living at Cafe Cinnamon, known for his long ears, blue eyes and cinnamon roll shaped tail. The character became a long running favourite in Japan and internationally, appearing on merchandise, in anime series and in social media stickers. Short audio clips using his name spread through fan edits and soundboards as a shorthand for anything soft and kawaii. The clip remains popular because it instantly identifies that gentle Sanrio world without needing a longer song or dialogue scene.